Are you keen to increase your rankings on Google and other search engines? So here is a strategy that will lead you to rocket your rankings without working an extra hour. You can keep writing and produce great content; however, this is complex and is a very long process. The easy and better way is, you can make updates to your old content. This is an easy process, and the outcome you will receive is faster than other strategies.
You can refresh your old content and provide yourself with an upgraded score. This will enhance the efficiency of your SEO strengths and develop your search engine traffic. So at this juncture, you can tell Google, your content is fresh, original, and you will get an upsurge in traffic by doing little work, which is worth it. Ensure you hire a top SEO company in Delhi who leads your business in the best way.
Major Factors to Keep in Mind While Updating Your Old Content
Among the several other reasons, you probably write and update content for primarily three things:
I) For Search Engines
Undoubtedly your website gets traffic from Google! Thus, firstly you write for Google, and Google loves new, fresh, and unique content. In simple language, you can say the higher you rank on SERPs, the more the traffic, more love from Google, more sales!
II) For Your Audience
There is no doubt that when you write, you put effort, and yes, you expect good things in return. This may be in the form of more eyes on your blogs, great exposures, thumping likes, impressive shares, and ultimately more sales. Hence, it can be whatever, but it is sure for your audience.
III) For Yourself
Writing might be your hobby, desire, profession, or you simply write for the heck of it. However, the first person who will be happy with your content is yourself. So, read whatever you have written and think a while before posting. Is it worth it?
Hence, renewing content at regular interval makes everyone happy in some any other way. Below-mentioned are some reasons why updating old, outdated content is very essential for above-mentioned entities.
For Search Engines
a) Google Loves New Content
Whether you revise an old article, add a new article, or simply make some alteration on your site. Googlebot, Google crawlers, will love it.
Ensure the content you are updating meets all the Google parameters and is as per the standard of Google requirements.
Readability plays a major role make sure the content you are updating should have a readability score so the content can be understood by anyone, be it a junior kid or any senior.
Google loves unique, fresh, and informative content. Thus, make sure the content you are posting is very informative, plagiarism-free and fresh.
Refreshing your content is an ideal chance to give your further developed skills something to do and check for grammar structure, spelling, designing, and other stuff that makes content simpler to devour.
So, if all these things are taken care of while updating the old content, you will see a spike on the ranking of the page and ultimately your website.
b) For Your Audience
Like Google, your audience is also always in quest of fresh content. Still, you may have some traffic from year-old posts, and when you put slight effort into updating the content, more people will notice, and it will cause more traffic and ultimately more sales.
Eventually, this also signifies that your business is active and worthy of your reader’s notice. And this will benefit you extremely in the long run.
You write for your audience to win their trust and loyalty. Once you win over it, you move towards growth and sales.
Delivering new content consistently, refreshing old content, being dynamic, offering value, no broken links… this all prompts a cheerful, more engaged reader base that loves you.
Is it not what each writer requires?
c) For Yourself
If you regularly update the type mentioned above, you continue to reach out to the ultimate sources. Your writing and the stories continue to evolve, and some facts come out days or weeks later. Thus, updating your old stories keeps up your blog's tone constant and attractive, drawing more visitors every day.
Since, we now know the significance of refreshing old content, we should continue to the essential stages depicting how to refresh your old content perfectly-
- Identify popular posts
- Keep the existing URL
- Remove excess words
- New Intro and Alter the Subsection Heading
- Add more Keywords
- Add Visual
You also got to be clear while choosing or customizing your SEO packages in India with your SEO agency as per your business requirements.